Midland Realty, Inc.

Your motivation for selling may influence your list price

Everyone wants to sell the fastest and make the most money on the sale, but in reality, those goals compete, and you'll benefit from knowing where you are in the spectrum between time and money.

Some reasons shortest time-on-the-market is top priority:

Familial or financial situation has changed

Money is needed to retire debt

Moving out of town, working against a deadline

Some reasons maximizing profit can be worth the wait:

Downsizing, no rebound kids, no desire to maintain a house and yard

Upsizing, combining generations under one roof or within a 2-flat

Loans against your home's equity will need to be satisfied upon sale

Before you determine the price of your home, and decide what needs to be done to sell it—we’ll sit down together and identify where your priorities put you on the time and money spectrum.

The next step is to look carefully at your competition. How will your home distinguish itself in the mix? Who is your target buyer? What will they value and be willing to pay for? Some informed speculation and methodical number crunching will lead to your most competitive price.

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